The survey of 5500 verified individuals (after removing over thousand duplicate entries), made this possibly the “largest crowd-sourced B-school ranking in history.” This ranking was seen as the more relevant for aspirants trying to shortlist the schools to learn more about and potentially apply to. The first PaGaLGuY Ranking of Indian B-Schools, released in November 2007 addressed this issue by combining the individual preferences of its vast pool of MBA aspirants, current students and alumni. However B-School Rankings published in major Indian business magazines used criteria that were not entirely relevant for aspirants trying to make this choice.
Ranking are an important basis for aspirants to shortlist schools. Since application costs are high, it is advantageous to apply to select schools where the program is of adequate quality and there is a realistic chance of acceptance. While almost all MBA aspirants applied to the few reputed business schools in India, aspirants were unsure about applying to other schools. It has become a catalyst for potential MBA aspirants in India, by providing high value examination preparation content, along with a large and supportive user community that engages in moderated discussions to addresses the concerns of all aspirants. Its high popularity today allows it to generate sufficient advertising revenues to keep the forum free for all users. PagalGuy gave its users a platform to voice their opinions and receive those of others on varied topics, from B-School entrance exams and choice of BSchools, to the latest happenings in politics and economics that are relevant for MBA interviews. While it was not the first player in this space, PaGaLGuY can be credited with using unique ways to pioneer the large-scale development of its online community. The firm was also nominated as one of the ‘hottest start-ups’ in India by the Tata group.
Allwin Agnel (MBA Wharton 2008), the founder of PaGaLGuY was featured on the Young Turks program on CNBC in May 2005. PAGALGUY is an online youth community, primarily targeting MBA aspirants in India. The following are some of those products which achieved success. Make sure product performance measures up. Order custom essay Successful Product Launches
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